6 Business Goals for a Prosperous New Year

Donald F. Morgan, AIF®,CPFA® |

The new year is fast approaching, and it is the perfect time to set up resolutions for your business. Whether you want to increase your sales, gather a more extensive customer base, or just accomplish needed business improvements, below are a few goals to help you get started.

1. Beef Up Your Online Presence

Your business’s online presence is a crucial component of marketing your company. In today's society, many first look at a company's online presence before deciding to call. The new year is the perfect time to take stock of your current online marketing collateral and presence and find areas where it can be improved or revamped to keep up-to-date and relevant to consumers.1

2. Give Your Brand a Boost

Give your brand a look from a customer and consumer angle and see if it still fits the target market you are trying to serve. If you feel like your brand messaging is dated or no longer appeals to the customer base you are trying to attract, consider a revamp.1

3. Find Ways to Promote a Work-Life Balance

The pandemic changed the way people approach employment. After weeks and sometimes months of working from home, many employees now are seeking a work-life balance that makes them happy. Review your current employee policies and see if there are ways to help employees achieve the work-life balance they wish for.1

4. Create Efficient Workflow Processes

The more efficiently your business operates, the better you will be able to handle customers' needs and keep a healthy bottom line. Sometimes, you need to take a step back with a discerning eye, honestly review your current processes, and find out areas that need improvement and how to improve them.2

5. Give Your Business Plan an Update

The one thing that you are always able to count on in life is the fact that things change. What used to work for your business may not work in the current economic climate or for your current and prospective customers. You may find that expanding the business is necessary or that the business may benefit from taking on a new investor. By taking the time to review your plan, you will make sure that it is still relevant to any changes your company has experienced since its inception.2

6. Grow Your Network

Growing your network is a great way to grow your business. Networking will allow you to grow your customer base, find vendors to suit your needs, and help you get your business name in front of the correct people. Make a goal this year to expand your network, whether it is through social media networking or business events.2


Important Disclosures:

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All information is believed to be from reliable sources; however, LPL Financial makes no representation as to its completeness or accuracy.

This article was prepared by WriterAccess.

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110 New Year's Resolutions Every Business Owner Should Make For 2022, Forbes, https://www.forbes.com/sites/theyec/2022/01/18/10-new-years-resolutions-every-business-owner-should-make-for-2022/?sh=24a4008c3888

210 Best Business New Year’s Resolutions for 2022, Nerd Wallet, https://www.nerdwallet.com/article/small-business/business-new-years-resolutions